CMO.Church Marketing
The 100 BEST Leads You Already Have [But Aren't Connecting With Yet]
Hey Reader, You're likely already sitting on 100+ great leads for your church, business, or nonprofit, but most of us aren't fully tapping into them. When I launched my Fractional CMO practice last year, I used one marketing strategy to go from 2 clients to 10 in a month. In this video, I show exactly what that is, and how you can use it for your business. Also, give me feedback on the new studio! Hope you find this helpful! Dillon Smith P.S. If you're looking to reach more people for your...
Weekly Start/Stop
Hi Reader, Welcome to the weekly start/stop. I've been a digital marketer for 7 years... and I've found that 6 Laws of Marketing rule just about everything online. If you follow these laws, you grow. If not, you start to fall into the abyss of low engagement/no growth. I outline the 6 Laws of Marketing here. Also... One of the most detrimental things I do in my business is letting leads sit and cool off. Good business comes from speed, NOT perfection. I launched and filled a 10-person group...
Weekly Start/Stop - Leverage this marketing superpower.
Hi Reader, Welcome to the weekly start/stop. In a world filled with distractions, focus is a superpower. As marketers, the more we focus, the more we win. Every day, I open my notebook and write down the three tasks that most deserve my focus. If you don't have a system that sets you up for focus, steal mine today. Also... How well do you know your advertising numbers? I've found that most organizations are wasting a big portion of their ad dollars on ads that aren't producing an ROI. Today I...
3 Steps to Monetize Your Audience ASAP
Hi Reader, The minute you start a business or a podcast, a countdown clock to when you run out of money begins. Whether it's... the softwares you need business expenses you have to pay for or the cost of lead generation... ... businesses and podcasts BLEED cash. If you're going to survive, you need to monetize your audience ASAP. I've found 3 specific ways to monetize any audience FAST. If you need to bring in revenue, I don't think there's a faster way you can do it. Get the list here. The...
Weekly Start/Stop - Why reps lead to excellence
Hi Reader, Welcome to the weekly start/stop. Today; just a simple reminder that expertise comes from reps, not the perfect idea. According to James Clear: "Inspiration comes on the twenty-fifth attempt, not the first. If you want to make something excellent, don't wait for a brilliant idea to strike. Create twenty-five of what you need and one will be great. Inspiration reveals itself after you get the average ideas out of the way, not before you take the first step." So if you ever want to...
Weekly Start/Stop - One Change Can Double the Value of Your Leads
Welcome to the Weekly Start/Stop A weekly reminder to focus on your top priorities. I want to offer a special welcome to the SOLD OUT Audience Growth Accelerator BETA community. We will change the world over the next three months, and I'm so excited you've decided to join us. Ok, let's talk priorities... This Week's Start: One Change Can Double the Value of Your Leads Most marketers run lead-gen campaigns that collect email addresses and call it good there. They do this because it is the...
Weekly Start/Stop - The Strategy That Grew Our List by 10,000 Subscribers
Welcome to the Weekly Start/Stop A weekly reminder to focus on your top priorities. This Week's Start: Try The Strategy That Grew Our List by 10,000 Subscribers In February 2020, I ran an email list of 60,000 leaders and pastors. Unfortunately, our growth had stagnated. I needed to change that fast... Then COVID hit. In the crisis, we were positioned as the leadership voice our audience trusted, and they were looking to us to tell them how to lead through this crisis. So we launched a free...
Weekly Start/Stop - Pro tip: THIS can double your digital reach...
Welcome to the Weekly Start/Stop A weekly reminder to focus on your top priorities. This Week's Start: Use This Book to 10X Your Business Every time I email you, I try to bring you the best marketing wisdom and ideas I can. But here's the harsh reality about marketing: Good marketing only makes a bad offer fail faster. So no matter how good you are at marketing your podcast, business, or content, if the core offer of your content isn't excellent, it will fail. There is one book that has...
Weekly Start/Stop - Pro tip: SEND IT AGAIN
Welcome to the Weekly Start/Stop A weekly reminder to focus on your top priorities. This Week's Start: Marketing Pro Tip: Send/Post it AGAIN. I work with some of the best social media and email marketing experts in the world. You know what they all have in common? They reuse their winners frequently. If a social post does well in December, they repost it in June. If an email crushes in August, they resend it again 3 months later and it crushes again. Exercise: Think of your last winning post...
Weekly Start/Stop - A 10-Minute Strategy that Will Get You Leads
Welcome to the Weekly Start/Stop A weekly reminder to focus on your top priorities. This Week's Start: Find New Leads in Existing Facebook Groups There are hundreds of thousands of people out there who would be blessed by the product, service, or content that you produce. The problem? They aren't reading/watching your stuff. Today's task is simple. You'll attract people to your audience by finding them in other people's audiences. To do this, take whatever the job title is of your ideal...